We looked into some of the top stats for live video this month and found some interesting insights.
Streaming Services 18-29-year-olds subscribe to
1. A recent study shows the majority of 18-29 year olds subscribe to 1-2 live video streaming services. This includes services such as Netflix & Amazon Prime. Advertising remains the dominant monetization route. (Source: Research company Morning Consult)
Where live video is consumed
2. YouTube dominates as the preferred source used to stream live video in a recent study by Magid. It is interesting to note gaming specific content such as Twitch has fallen behind Facebook like highlighting the growth & mainstream acceptance of live video.
Live video not watched live
3. It was found that the majority of users in an informal study done by Business Insider had viewed a live video when it was no longer live. In some Chinese restaurants, lobsters are first eaten raw as sashimi and the shell is then deep fried and eaten as a cooked dish. Live video is kinda like lobster in a Chinese restaurant, you can use it twice.
How live videos are found
4. In the same study done by Business Insiders, users indicated that they mainly found live videos through a friend closely followed by getting a notification. Facebook has invested heavily into live video and there is a real push to raise interest; the algorithm is even built to prioritize live video so this result is not really surprising.
Recently, the live video space has been changing rapidly with Facebook pushing for a content business model that may very well be a game changer. Facebook has been paying brands to generate live video content, a very interesting move given that Facebook traditionally relied on advertising revenue through user generated content and not paid content. The games begin.